![]() ![]() With more than 52 million downloads, Calm is the leader among a number of like-minded wellness apps, themselves just a sliver of the booming sleep-aid industry, which is expected to be worth more than $100 billion in 2023 (think everything from CPAP machines to Ambien to weighted blankets). ![]() Calm is currently valued at $1 billion, and, says Smith, “sleep” has become the most popular part of the app. ![]() Today, the “sleep” tab on Calm features exclusive hourlong compositions from alt-rock instrumental stars Moby and Sigur Rós, among soporific New Age-y playlists like “Chasing Wonder,” “Healing Piano” and “Sleep Like a Baby.” All told, its tracks have been streamed more than 200 million times. The stories, sometimes read by velvet-throated thespians such as Matthew McConaughey and Stephen Fry, still didn’t satisfy the demand of Calm’s bleary-eyed followers, who (quietly) clamored for just the musical beds, unencumbered by voices, words or other triggers of our daily grind. Now they were using our meditations,” Smith concluded, and so the company began commissioning what it calls “stories” - breathy, soothing, grown-up bedtime tales with a feather bed of tinkling music beneath the murmured words. “People had been using white noise or Netflix or podcasts to help them sleep. A few years ago, though, says Michael Acton Smith, co-founder and co-CEO of Calm, it began to see a sharp spike in traffic every evening between 10:30 and 11 p.m. When the “sleep and meditation” service Calm launched its app seven years ago, the company was largely focused on the meditation half of its offerings. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |